EarthBond is the newest one-stop-shop for African small and medium-sized businesses that need climate resilience. We’re not just offering solar installations. We are offering a vision for Africa’s future — a future where over 45 million businesses thrive on clean, affordable, and reliable energy.
Our technology de-risks clean energy opportunities using carbon accounting, IoT, and AI to unlock capital across this space.
We’re a young team of movers and shakers with backgrounds in fintech, off-grid energy, and economic development looking to make impact and returns throughout emerging markets.
About the job
As Marketing Lead, you will play a pivotal role in shaping the brand narrative and driving customer engagement here at Earthbond. Your primary responsibility will be to craft and execute a go-to-market strategy that educates, informs, and inspires our target audience on the benefits and savings that solar can provide them and their businesses by:
Collaborating closely with the sales and business teams to ensure that all content is aligned with our business goals.
Writing, Scheduling and Posting various pieces of content, including blog posts, articles, social media posts, videos, and white papers—that effectively communicate our value proposition.
Co-authoring whitepapers and thinkpieces to generate thought leadership on climate, solar, and business topics
Revamping and managing our social media presence to educate and engage our customer base
Build material and communication to educate and enable partners to communicate our brand on our behalf
Take marketing from zero to one and guide the rest of the company to support a unified, strong brand vision that accelerates business results
This role requires a deep understanding of the small and medium businesses and where they congregate, a buildable grasp of the solar energy industry, strong writing and digital marketing skills, and the ability to analyze and optimize marketing performance.
Job responsibilities
Design and execute a content marketing strategy that aligns with the company's business goals, focusing on increasing brand visibility and customer engagement.
Review blog schema and technical SEO attributes to boost current pages and blog site
Produce tri-weekly high-quality content, including blogs, articles, white papers, case studies, infographics, videos, and social media posts that highlight the benefits of solar energy and the company’s products and services.
Ensure that all content is optimized for search engines, incorporating relevant keywords and best practices to improve organic search rankings.
Plan, create, and manage content marketing campaigns that align with product launches, industry events, and seasonal trends, ensuring timely and effective execution.
Develop and maintain a strong social media presence across platforms like LinkedIn, Twitter, Instagram, and Facebook to engage with customers and industry professionals.
Identify and leverage the best channels for content distribution, including email newsletters, social media, and third-party publications, to reach the target audience.
Monitor, analyze, and report on content performance metrics (e.g., traffic, engagement, conversion rates), using insights to refine content strategies and improve outcomes.
Create educational content that helps potential and existing customers understand the value of solar energy, addressing common concerns and questions.
About you
We’re looking for an experienced marketer who can hit the ground running. We seek someone diligent and persistent in their work and ready to build the future of Earthbond. You should have excellent writing and storytelling abilities, with a knack for creating engaging and informative content.
Teamwork is important to us and is to you as well. You’re an empathetic and transparent communicator always ready to voice your perspective. You’re motivated to bring your best self because you care about the mission. The opportunity to provide more Africans with clean, reliable energy really energizes you.
Minimum requirements
5 years of experience in marketing, preferably focusing on financial products and complex sales for businesses in Nigeria
Exceptional writing, branding, editing, and storytelling skills, with a strong portfolio of work that showcases your ability to simplify complex topics.
Proficient in SEO best practices and tools, with the ability to optimize content for search engines and improve organic traffic.
Experience with content management systems (CMS), social media platforms, email marketing tools, graphic design (e.g. Canva) and analytics software.
Ability to interpret Google Analytics, SEMRush, Google Search Console, and Mixpanel data to make fast and smart decisions to optimize acquisition
Very metrics-driven with the ability to think through ROI, budgets, and timelines to results
Nice to have
Familiarity with the solar energy industry, including the latest trends, challenges, and opportunities in the Nigerian market.
High awareness of energy usage and costs across different locations and sources
Experience building a go-to-market playbook from scratch
Proficiency working with contractors, budgets, and managing a hybrid team
Build a go to market plan for your existing company, product, or a product you are interested it in. Assume you have a budget of USD 5,000 over the next 3 months. How would you acquire your next 90 customers?
Please put together some ideas in a Google Doc on how you would approach this challenge. The exercise might include:
Include an outline of a marketing plan, including the channel mix you would use or how you would approach this
Some sample copy or language that you might use in ads or sales page copy
Suggested resources to support your efforts
Some ideas about how you’ll be tracking the results
Resume: 2-pages maximum (cover letter optional)
Email both documents to hiring+marketing@earthbond.co
