Earthbond is the newest one-stop-shop for African small and medium-sized businesses that need climate resilience. We’re not just offering solar installations. We are offering a vision for Africa’s future — a future where over 45 million businesses thrive on clean, affordable, and reliable energy.
Our technology de-risks clean energy opportunities using carbon accounting, IoT, and AI to unlock capital across this space.
We’re a young team of movers and shakers with backgrounds in fintech, off-grid energy, and economic development looking to make impact and returns throughout emerging markets.
About the job
As a Content Marketing Consultant, you will play a pivotal role in shaping the brand narrative and driving customer engagement here at Earthbond. Your primary responsibility will be to craft and publish content across our platforms that educates, informs, and inspires our target audience on the benefits and savings that solar can provide them and their businesses by:
Designing, Writing, Scheduling and Posting various pieces of content, including blog posts, articles, social media posts, videos, newsletters, and white papers—that effectively communicate our value proposition.
Identifying and proposing key events to connect with our target audience and branding opportunities to build more awareness of the solutions we provide
Collaborate closely with the sales and business teams to ensure that all content is aligned with our business goals.
This role requires a focus on connecting with small and medium businesses and understanding where they congregate, a buildable grasp of the solar energy industry, strong writing and digital marketing skills, and the ability to analyze and optimize content performance.
Job responsibilities
Produce tri-weekly high-quality content, including blogs, articles, white papers, case studies, infographics, videos, and social media posts that highlight the benefits of solar energy and the company’s products and services
Plan, create, and manage content marketing campaigns that align with product launches, industry events, and seasonal trends, ensuring timely and effective execution
Develop and maintain a strong social media presence across platforms like LinkedIn, Twitter, Instagram, and Facebook and engage with customers and industry professionals on a daily basis
Identify and leverage the best channels for content distribution, including email newsletters, social media, and third-party publications, to reach the target audience
Research, ideate, and prepare materials for target customer and partnership industry events to increase brand awareness and demand generation
Monitor, analyze, and report on content performance metrics (e.g., traffic, engagement, conversion rates), using insights to refine content strategies and improve outcomes
Create educational content for customers, affiliates, and partners that helps these different audiences understand the value of solar energy and Earthbond as a provider
Collaborate with Sales to identify experiential in in-person branding opportunities target
Working closely with CEO and leadership to achieve the brand vision for the company
About you
We’re looking for a content and brand professional who can hit the ground running. We seek someone diligent and persistent in their work and ready to build the future of Earthbond. You should have excellent writing and storytelling abilities, with a knack for creating engaging and informative content.
Teamwork is important to us and is to you as well. You’re an empathetic and transparent communicator always ready to voice your perspective. You’re motivated to bring your best self because you care about the mission. The opportunity to provide more Africans with clean, reliable energy really energizes you.
Minimum requirements
3+ years of experience in content creation and marketing, preferably focused on high value products and services for small and medium businesses
Exceptional writing, editing, and storytelling skills, with a strong portfolio of content that showcases your ability to simplify complex topics.
Proficient in graphic design, video capture and editing, and social media strategies with familiarity with best practices and tools across the web
Experience with content management systems (CMS), social media platforms, email marketing tools, and analytics software.
Ability to interpret Google Analytics, SEMRush, Google Search Console, and Mixpanel data to make fast and smart decisions to optimize acquisition
Proficient using Canva, Adobe Creative Suite, Capcut, FinalCut Pro, Splice, and/or other tools to create and edit content for publishing across our different platforms
Nice to have
Event planning and management as well as experiential marketing experience
Familiarity with the solar energy industry, including the latest trends, challenges, and opportunities in the Nigerian market
High awareness of energy usage and costs across different locations and sources
Experience building a content marketing playbook from scratch
We want to ensure that all applicants have a fair and equal chance, so we’re using a written skill assessment. This minimizes unconscious bias in our hiring process. Successful candidates will be invited to the next stage of the interview.
